via mal contends - Wisconsin is ground zero, along with some seven other states, in the 2008 presidential election.

Small-time (by marketing standards) Milwaukee and Green Bay are two of nation's top four markets for presidential ads, and the state ranks sixth among the key battlegrounds in TV spending (Gilbert, Milwaukee Journal-Sentinel).

How do we know that? We know through the work of the Wisconsin Advertising Project, which compiles statistical data on political spending in broadcast media around the country, including this latest report (for which I cannot find a link): Nearly 100 percent of the McCain campaign's recent advertisements are negative.

And the Wisconsin Advertising Project is not alone in its contributions to political knowledge.

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