Uppity Wisconsin

via mal contends - Wisconsin is ground zero, along with some seven other states, in the 2008 presidential election.

Small-time (by marketing standards) Milwaukee and Green Bay are two of nation's top four markets for presidential ads, and the state ranks sixth among the key battlegrounds in TV spending (Gilbert, Milwaukee Journal-Sentinel).

How do we know that? We know through the work of the Wisconsin Advertising Project, which compiles statistical data on political spending in broadcast media around the country, including this latest report (for which I cannot find a link): Nearly 100 percent of the McCain campaign's recent advertisements are negative.

And the Wisconsin Advertising Project is not alone in its contributions to political knowledge.

Update: BREAKING NEWS: NBC News confirms Geraldine Ferraro leaving Clinton campaign

Keith Olbermann on Hillary and Geraldine Ferraro's appeals to racism. See:

http://www.msnbc.msn.com/id/22425001/vp/23601329#23601329

via MAL Contends

Hillary Clinton's evolving attacks to define and brand Barack Obama involve what advertising and marketing professionals call impressions—the projection of one image (in this case Barack Obama) onto one human brain (a voter).

Designing and managing Obama’s brand by generating impressions for the benefit of Hillary running in the primary, it is necessary to merge negative (ostensibly plausible) aspects of Obama onto the consciousness of key voting demographics susceptible to certain appeals based on fear and xenophobia.

The more frequent and emotionally potent the impression, the greater is the political impact.

In the card game contract bridge, there is an old saying that guides players attempting to make contracts when the partner (and it's always the partner) has a few too many, and bids a seemingly unmakeable contract.

You have to play the game like the cards are where you want them.

In this way, a player might be able to make a contract (successfully scoring points in the game), though the hands dealt would not indicate likely contract-winning cards.

That's what Hillary is doing in the Democratic primary. She is adapting this occasional bridge imperative to her campaign, most recently thought dead after the Wisconsin primary.

She knows she cannot win on popular vote, pledged delegates, number of states won, and so on; so she plots a path to the nomination with the needed assumption that the political cards will be where she needs them to be.

But bridge is not a Rovian game.

In bridge, you don't change the rules in the middle, and though it's extremely competitive, bridge is a well-mannered game where you don't make up and say bad things about your opponents, and you never cheat.